Yesterday I went to Big Bazaar to purchase a travel bag. The salesperson was very helpful in showing me different travel bags, explaining the offers, the exchange offers etc. Once I selected the bag, he asked me whether I have any 'Exchange Offer Coupons'. I did not have any.
Big Bazaar has an exchange offer scheme, wherein BB buys all old household stuff starting from newspaper raddi to furniture and electronics and issues coupons for the same. Lets say i have 10 kgs of newspaper raddi, then at rate of Rs. 30/kg, BB issues me Rs. 300 worth of coupons. Now, I can't just buy Rs. 300 stuff at BB. In order to use this Rs. 300 coupons I have to spend a min. of Rs. 900 - why? Because, a maximum of 25% of Offer Price can be availed through Exchange Coupons. So if a Bag costs Rs. 1000, I can use Rs. 250 in exchange coupons, but will have to pay Rs. 750 as cash. Obviously the entire scheme is to increase sales! And to top it the exchange coupons are valid only for a week - to ensure that anyone who comes to sell raddi, turns into a customer in the same visit.
When I said, I dont have coupons, the sales representative suggested that he can get coupons in exchange for some cash. My bag costed Rs. 4000, so I could use Rs. 1000 exchange coupons. He would provide me Rs. 1000 coupons for Rs. 500, thus enabling me to save Rs. 500. Imagine this at BB!!! I thought why not try it out and asked him to get the coupons, but by the time he came back I changed my mind and told him I dont want them. When he had come back with coupons, he was behaving in a very fishy manner and I realised that there is major scam going around here!
I moved on towards the billing counter and another gentleman/customer approached me asking what is the cost of bag, whether I had exchange coupons and then offering me the same. I just walked away towards the counter and got my bag billed and moved away.
I am intrigued by the way the schemes function and mal-function!!! Hope BB takes note of the same !
Big Bazaar has an exchange offer scheme, wherein BB buys all old household stuff starting from newspaper raddi to furniture and electronics and issues coupons for the same. Lets say i have 10 kgs of newspaper raddi, then at rate of Rs. 30/kg, BB issues me Rs. 300 worth of coupons. Now, I can't just buy Rs. 300 stuff at BB. In order to use this Rs. 300 coupons I have to spend a min. of Rs. 900 - why? Because, a maximum of 25% of Offer Price can be availed through Exchange Coupons. So if a Bag costs Rs. 1000, I can use Rs. 250 in exchange coupons, but will have to pay Rs. 750 as cash. Obviously the entire scheme is to increase sales! And to top it the exchange coupons are valid only for a week - to ensure that anyone who comes to sell raddi, turns into a customer in the same visit.
When I said, I dont have coupons, the sales representative suggested that he can get coupons in exchange for some cash. My bag costed Rs. 4000, so I could use Rs. 1000 exchange coupons. He would provide me Rs. 1000 coupons for Rs. 500, thus enabling me to save Rs. 500. Imagine this at BB!!! I thought why not try it out and asked him to get the coupons, but by the time he came back I changed my mind and told him I dont want them. When he had come back with coupons, he was behaving in a very fishy manner and I realised that there is major scam going around here!
I moved on towards the billing counter and another gentleman/customer approached me asking what is the cost of bag, whether I had exchange coupons and then offering me the same. I just walked away towards the counter and got my bag billed and moved away.
I am intrigued by the way the schemes function and mal-function!!! Hope BB takes note of the same !
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